Drive users to enter the iHeartRadio Music Awards Fan Army Nominee sweepstakes.
Create a homepage takeover for iheart.com and local station sites to drive to a sweepstakes page, which encourages social media interaction to generate more entries.
I designed the sweepstakes page by combining Taco Bell, Shawn Mendes and iHeart Radio Music Awards branding. I also designed the ad units promoting the sweepstakes page and provided the design for the rich media ad unit featuring the sweepstakes photo entries.
Taco Bell branding provided by Taco Bell.
Shawn Mendes photo and logo provided by the artist.
iHeartRadio Music Awards provided by iHeartMedia.
Background image built from images provided by Shutterstock.