Flash Video Pushdown: Click the Expand button on the pushdown to see how it works.
STAGE #1: PROPOSAL
Persuade Ubisoft to promote Just Dance 2015 on iheart.com sites.
Create mockups demonstrating what a Just Dance 2015 sponsorship would look like.
iHeartMedia reached a deal with Ubisoft to advertise on our sites.
STAGE #2: SPONSORSHIP
Drive users to listen to Dance Floor beats Radio.
Drive users to purchase Just Dance 2015.
Create a custom digital station featuring Just Dance 2015 sponsorship, as well as banner ads driving to the station.
Create homepage takeovers for iheart.com and local station sites, along with a video pushdown showcasing Just Dance 2015.
I utilized Just Dance 2015’s branding elements to create custom ad units that matched their pre-existing ads for a seamless experience.
I customized a video pushdown template to match Just Dance 2015’s branding.
I designed a digital station takeover for Dance Beats Radio that included a Just Dance 2015-branded hero header and site wallpaper.
Dance Floor Beats Radio logo and video pushdown template provided by iHeartMedia.
Just Dance branding, graphics and background art provided by Ubisoft.