Drive users to the contest page.
Drive users to listen to the live stream of various band performances.
Promote video highlights from the bands’ performances.
Drive users to listen to Wendy’s custom digital station.
Create a series of banner ads, iheart.com homepage takeovers and local station site homepage takeovers to promote the vearious phases of the year-long campaign.
I combined branding assets from Wendy’s, iHeartRadio and the various artists to design the ad units.
Wendy’s branding, background graphics and Late Night Great Night Radio logo provided by Wendy’s.
iHeartRadio branding provided by iHeartMedia.
Artist logos provided by the respective artists.
Generic banners’ background image provided by Shutterstock.